About Me

Hello! I'm Josephine, writer/stylist behind this blog.

This blog was born in the midst of boredom, as spontaneous as could be, with the burst of sudden creative mood, I decided to create personal fashion diary.

I am not fashion expert and not planning to become one. I'm just having a little too much fun playing style, driving by mood and instinct at that moment and flow with it.

If I could describe my personal style in one word, it would be "effortless". I always challenge myself to experience with different style, new trends, mix and match, but I hate to look overly-sophisticated. I'm surely have weakness for shoes and lipsticks. I shop everywhere from flea market to department stores, online to offline. For me it's not about the brand or price, affordable things are great but sometime splurging is relieving.

Currently, I live in Surabaya with my husband, 2 adorable kids and a puppy.

I pour my heart and soul to this blog, sincerely I want to say, thank you for stopping by. If you have any question about me, please don't hesitate to drop me an email at contact.josephinejo@gmail.com.


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